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What It’s Like Working With Ice Nine Online on Our Digital Marketing

At The Written Word Center for Dyslexia and Learning, our mission is to empower students with the tools they need to succeed. As much as we value the work we do in person, it’s equally important that our services are visible online to the families and educators who need them. That’s where Ice Nine Online comes in.

We’ve partnered with Ice Nine Online for several years now, and the impact they’ve had on our digital presence and overall marketing success has been significant.


A Website That Drives Results

Although we had known Matt Chiera (the company founder) and Ice Nine Online for years through local training events and his reputation in Chicago’s digital marketing community, our WordPress website project was our first formal collaboration, and it couldn’t have started better. They not only built and deployed a beautiful, functional site, but they did it with a clear strategy in mind. From the very beginning, the site was designed to attract, inform, and convert visitors.

Since its launch, our new website has driven a major increase in traffic and customer inquiries and has contributed directly to our bottom line. The visibility and performance of the site continue to grow, and we hear time and time again from families and educators who found us through a simple Google or Bing search.


A Long-Term Digital Marketing Partner

Over time, our collaboration with Ice Nine Online evolved into something much more than just a website project. We’ve worked with them on a wide range of digital marketing strategies and tactics, including:

  • Content development and strategy

  • Technical SEO enhancements that improved site speed, structure, and visibility

  • Google Ads campaigns that have consistently performed exceptionally well

  • Local SEO optimization that has helped us show up prominently in the areas we serve

  • E-commerce implementation gives us the ability to offer additional services and products online


A Transparent and Educational Approach

One of the things we’ve appreciated most about working with Ice Nine Online is their transparent and educational approach. At every step, Matt and his team took the time to explain what they were doing, why it mattered, and how it connected to our goals. There was never any guesswork or jargon-filled explanations — just clear, honest communication that helped us feel confident in the strategy. Whether it was reviewing analytics, outlining a Google Ads campaign, or walking through technical SEO changes, Ice Nine made sure we understood the process and the impact. We didn’t just get digital services; we gained digital knowledge along the way.


Results That Make a Real Difference

More than anything, our partnership with Ice Nine Online has delivered real, measurable results. Since launching the new site and implementing their digital marketing strategies, we’ve seen a noticeable increase in qualified leads, more inquiries about our services, and significantly improved visibility both locally and nationally. Our brand awareness has grown, and more families and educators are discovering The Written Word Center through search engines, ads, and online referrals. It’s not just about traffic — it’s about the right people finding us at the right time, and that has had a clear impact on our bottom line.

Matt Chiera, the founder of Ice Nine Online, has been an incredible resource throughout. Whether we’re looking for quick advice or detailed support, he’s always there with expert guidance and a thoughtful approach.