As the Chief Marketing Officer of The Written Word Center for Dyslexia and Learning, Craig leads the hands-on development efforts and execution of all brand-related developments for the Center. Craig is the steward of the brand across all touchpoints; website, digital, and social media. Regarding the Center, he designs marketing campaigns to drive awareness within the marketplace while focusing on medical, educational, parent, and support groups. In addition, Craig oversees all business operations, including finances and maintaining the property.
A BRAND & MARKETING leader with a unique blend of hands-on experience in a broad range of enterprise initiatives within Retail, Loyalty, Small Business, Community, and Nonprofit organizations.
A DIGITAL DRIVEN marketer building strategies and tactics by utilizing relevant analytics in combination with market research and customer insights.
A BUSINESS PARTNER & MENTOR with an ability to engage and leverage key business partners and cross-functional teams toward a common purpose and vision.
Most small businesses or startups do not have the expertise, budget, or time to stay up to date on Branding and Marketing. He is available to provide consulting, answers questions, or just provide a fresh viewpoint on what your business really needs to do.
Craig is an exceptional talent with the ability to understand the business needs of his customers and develop comprehensive marketing initiatives to drive the business. He displayed an uncanny ability to manage multiple tasks and projects, balance the needs and wants of key stakeholders inside and outside of the building, and always displayed a holistic mindset to the campaigns he built. J.S.
Craig is extremely efficient in strategic planning for large enterprise marketing teams and equally strong in managing cross-divisional opportunities. Craig is a collaborative business leader with blended expertise in both traditional and digital marketing strategy. He is always current on customer and industry trends and leverages his understanding to consistently drive business results through teams. B.R.
Craig is an extremely talented individual with excellent interpersonal skills and a keen sense of urgency. He possesses keen insights into the consumer and is able to interpret the information in order to position the brands and, above all, drive business. S.S.